The Book

               in US and Canada. Check the 'look inside' feature!

      in UK/Europe

    in Sweden,     in Finland,     in Norway

        

It is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up.

The reader gets a lot of practical tips:

How to analyze, plan and influence

How to work in teams, local and global

How to sell professionally and effectively

How to set pricing, negotiate and follow up

How to manage problems

How to use the right attitude

How to increase the probability to win in every step

Everything is explained in a down to earth language, with a lot of examples and a twinkle in the eye. Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win!